Financial leadership for growing businesses

Get clarity.Reduce stress.Run a better business.

Fractional CFO and hands-on financial leadership for business owners who want to understand their numbers and make better decisions.

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Does this sound familiar?

Running the business is hard enough.

You shouldn’t have to figure out the financial side alone.

Revenue is growing,
but cash still feels tight.

You’re not sure what
you can safely spend.

You don’t know which
jobs are actually profitable.

Big decisions still come
down to gut instinct.

More than reports

A clear path
forward.

I turn your financial data into a simple, actionable plan so you can make smarter decisions, improve profitability, and build a stronger business.

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What I do

I become your
financial partner.

Combining bookkeeping, controller, and fractional CFO responsibilities to give you clarity and support when you need it.

Financial
Reporting
Cash Flow
Profitability
& Planning
Decision
Support

Focused on businesses doing $1 million or more in annual revenue.

A simple process

From financial stress to financial clarity.

1

Get Clear

Understand the financial picture and where you really stand.

2

Get Control

Build visibility around cash flow, profitability, expenses, debt, and the numbers that matter most.

3

Move Forward

Make better decisions about hiring, pricing, spending, debt, and growth.

Zach with his wife, their two boys, and their daughter at a family gathering

Meet Zach Maldonado

A financial partner who understands the weight of running a business.

I know what it’s like to have a lot riding on the decisions you make. I’ve spent years working in and with different businesses, owned businesses myself, and today I own Snook & Aderton HVAC Supply here in Lubbock.

Along the way, I’ve seen how much stress comes from not having a clear picture of the numbers. That’s why I started Maldo CFO — to help business owners get clarity, reduce stress, and run a better business with a trusted financial partner by their side.

I live in Lubbock with my wife, our two boys, and our daughter. I believe your business should help you build a great life for your family — not consume it.

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Let's connect

Ready for more clarity and less stress?

Tell me a little about your business. We’ll find a time to talk and see if working together makes sense.

Based in Lubbock, Texas. Serving businesses in West Texas and beyond.

Let's talk about your business.

Send a quick note and I’ll follow up about scheduling a call.

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